Saturday, 6 October 2012
Fund Allocation
Allocate funds to get maximum benefits of promotion
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ABCs of IMC
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Blog Archive
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2012
(27)
- September(1)
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October(18)
- Introduction to IMC
- Top Down Budgeting
- Build-Up Budgeting
- Fund Allocation
- Advertising Clutter
- Communication
- Message Source
- Promotional Mix
- IMC Introduction
- Advertising Agencies
- The Amul Girl
- VALS Framework
- Message Structures
- Understanding IMC
- Marketing Process
- TATA Teleservices
- Bournvita Li’l Champs
- Amul -IMC Plan
- November(8)
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