Sunday, 7 October 2012


In order to communicate the appropriate message to the consumer it is important to have the correct communication system that can complement the product and communicate the apt message to the consumers. In order to design the system completely it is important to understand the intricacies of the system. The figure below shows the different attributes of a communication system.

Fig 1. Attributes of a communication system 

The sources used by the system tends to influence reactions to promotional messages.  The effectiveness of communicators also differ from one another to a large extent. Hence, it is important to choose the right source for spreading the messages.
The message structure also plays an important role in determining the appeal it makes to the consumers and its effectiveness Thereby  it is important to understand the message structure before framing one for the product.
The Channel used also has an impact on the effectiveness of the message. therefore in order to communicate the message properly, choosing the appropriate channel is mandatory.

From the above explanations its clear that all the attributes of the communication system needs to be examined closely in order to frame a perfect system.In further Blogs each attributes will be closely examined.

Happy Reading !!