Sunday, 7 October 2012

Bournvita Li’l Champs

11:31 | Posted by Jasdeep | | Edit Post

Product: Bournvita Li’l Champs


Target audience: Children especially in the age group of 2-5 years

Ad agency: Ogilvy India

Concept: The TVC opens with a slightly obese man pulling a little boy’s cheeks and making gibberish baby noises. The man sits down and asks his mother to get him paranthas with extra butter. Then the
man’s brother enters and does the exact same thing. The boy is miffed and he asks “Do you know Hindi?” Both the men reply in the affirmative. The boy then replies “Even I know Hindi”. Both the men are embarrassed for making those baby noises while pulling his cheeks. Then the boy’s mother enters and gives him a glass of Bournvita Li’l Champs and says that kids grow older before you know it and Bournvita Li’l Champs is specially made for kids in the age group of 2-5 years

Review: In our opinion, this TVC is successful if it makes you smile. All of us have this natural tendency to make gibberish baby noises when we meet a little kid. The actor who plays the child is brilliant with his expressions. However we think it would have been better if there were two ladies instead of the two men for obvious reasons. Unlike other health drink Ads which talk about all the nutrient mumbo-jumbo that goes into it or how their health drink helps kids cope up with peer pressure, this Ad is simple and witty. “A health drink for kids between 2-5 years because 90% of the human brain develops in this phase”. 
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