Sunday, 7 October 2012
TATA Teleservices
Product: TATA Teleservices
Target
Audience: Indian masses specially women
Ad
Agency: Ogilvy India
Concept:
The TV Commercial opens with the scene of
a very interesting “Relocation” buffer that goes on indicating the very crux of
the advertisement. It is followed by a lady unpacking the stuff after shifting
to a new place where her husband enters teasing her to forget the tiff they had
also because she does not have anybody here to rely on, neither the Ramu kaka nor
her Papa. Above all if she does not reconcile soon who would fix up her TATA
Sky connection, but here enters the TATA employee informing her about her TATA
Sky connection set up well.
Review:
This TVC was successful in communicating
the message that TATA SKY intends to as it captures the very motive of the
company to emphasize on the fact that wherever you go and “Relocate” TATA Sky
follows you and provides a full-fledged service of continuous connectivity with
the network through “at your door” convenient service. The commercial is very
well thought out in terms of the generally faced problem by the recently
shifted and that too by the home maker whose most of the time is spent with the
TV back at home.
Labels:
Critical Review
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Blog Archive
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2012
(27)
- September(1)
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October(18)
- Introduction to IMC
- Top Down Budgeting
- Build-Up Budgeting
- Fund Allocation
- Advertising Clutter
- Communication
- Message Source
- Promotional Mix
- IMC Introduction
- Advertising Agencies
- The Amul Girl
- VALS Framework
- Message Structures
- Understanding IMC
- Marketing Process
- TATA Teleservices
- Bournvita Li’l Champs
- Amul -IMC Plan
- November(8)
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