Tuesday, 2 October 2012
Introduction to IMC
Integrated Marketing communications is defined as a concept of marketing communications planning that recognizes the added value of a comprehensive plan that evaluates the strategic role of a variety of communication disciplines.
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ABCs of IMC,
Introduction
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2012
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- September(1)
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October(18)
- Introduction to IMC
- Top Down Budgeting
- Build-Up Budgeting
- Fund Allocation
- Advertising Clutter
- Communication
- Message Source
- Promotional Mix
- IMC Introduction
- Advertising Agencies
- The Amul Girl
- VALS Framework
- Message Structures
- Understanding IMC
- Marketing Process
- TATA Teleservices
- Bournvita Li’l Champs
- Amul -IMC Plan
- November(8)
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